Here’s the two most important lessons about influencing.
The skill of influencing has to be up there as one of the most valuable things to get right. We start working out what works when we are about 2 years old, pushing and bending our parents will through any means possible. Back then, we didn’t even care what others thought of us; we would happily throw a wobbly in the shopping line without the slightest concern for our reputation, all in the name of braking our parents resolve and securing whatever it was that we wanted.