World class innovations often come from creative conversations and collaborations. Establishing innovative ideas through creativity is difficult if your company culture is not entrepreneurial or open to change.
The goal is a creative culture where people are empowered to innovate, where experimentation is welcome and not banished and the best concepts are followed through to completion.
To many, creativity and innovation is a luxury but not innovating is even more risky. It may not be a market facing new product or service. It may be an innovative new internal process that will make the business more efficient. Taking the time to get creative and think laterally can return ideas that transform a business. If you are not thinking of innovating then your competitors are!
We take Google’s view on creativity and innovation in the workplace. To paraphrase:
“work should be challenging, and the challenge should be fun. Great, creative things are more likely to happen with the right company culture. New ideas emerge in a café line, at a team meeting or at the gym. They may be the launch pad for a new project destined for worldwide use”.
This session may not come up with the next Google algorithm but it will show you that thinking differently is not a crime and can result in some valuable outcomes that could propel your business past your competition.
We will show you how to create a creative environment and harness lateral thinking to create true innovations that will sustain and propel your business. On this course, nothing is wrong or out of bounds so let the creativity begin!