Getting to why…

Simon Sinek is a well-known author, speaker, and marketing consultant, who is best known for his book “Start With Why”. In this book, Sinek introduces the concept of the Golden Circle, a simple framework that helps individuals and organisations identify their core purpose, or their “why”. By starting with why, Sinek argues, we can inspire and motivate others to take action and achieve great things.

But getting to why is often easier said than done. Many of us struggle to identify our true purpose or passion, and we may feel lost or unmotivated as a result. In this post, we’ll explore some techniques that can help you get to why and discover your true purpose.

  1. Start with introspection The first step in getting to why is to look inward. Take some time to reflect on your own values, passions, and strengths. What drives you? What are you good at? What makes you feel fulfilled? Write down your thoughts in a journal or notebook, and try to be as honest and introspective as possible.
  2. Identify your mission Once you’ve done some introspection, it’s time to start thinking about your mission. What problem do you want to solve? What change do you want to create in the world? Think about what you’re passionate about and how you can use your skills and talents to make a difference. Write down your mission statement and keep it somewhere you can see it every day.
  3. Seek feedback from others Getting an outside perspective can be incredibly helpful in identifying your why. Ask friends, family members, or colleagues to share their thoughts on your strengths, weaknesses, and passions. Ask them what they think you’re good at and what they think you could improve on. This feedback can help you gain a better understanding of yourself and your purpose.
  4. Look for patterns As you reflect on your own passions and seek feedback from others, look for patterns or themes that emerge. What do people consistently praise you for? What activities or hobbies bring you the most joy? These patterns can help you identify your core purpose and what drives you.
  5. Experiment and iterate Finally, it’s important to remember that discovering your why is a journey, not a destination. You may need to experiment with different roles, projects, or hobbies to discover what truly excites and motivates you. Don’t be afraid to try new things and iterate as you go. Your why may evolve and change over time, and that’s okay.

In conclusion, getting to why is a powerful tool that can help you discover your purpose and inspire others to take action. By starting with introspection, identifying your mission, seeking feedback, looking for patterns, and experimenting and iterating, you can uncover your true passion and create a fulfilling and meaningful life.